This is where it begins… Meet leading players of the tourism industry and take your startup from Lisbon to the world.

The Journey is a 5-month program for startups to pilot innovative solutions that can be applied in addressing travel and tourism players challenges. We believe in those who look at the world and see it differently. The Journey is long but we’re here to push you through it, and we’re in it for the long-run.

The Journey is a 5-month program for startups to pilot innovative solutions that can be applied in addressing travel and tourism players challenges. We believe in those who look at the world and see it differently. The Journey is long but we’re here to push you through it, and we’re in it for the long-run.


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The Challenges

We are looking for solutions within the following verticals:

HospitalityTravel (Agency) ServicesTours & ActivitiesAir & Ground Transportation

Personalize The Customer Journey

Leveraging Big Data sources and use of Predictive Analytics (Artificial Intelligence, Machine Learning, and Natural Language Processing).

Seamless Travel Experience

Reducing points of friction (p.e. check-in) and the use of Blockchain for payments, loyalty, supply chain and contracts.

Customer Care

Mobile strategy using multiplatform interactions to increase customer satisfaction and loyalty.

Conscious Travel

Solutions to position The Journey partners as key actors for the sustainability of destinations.

indicative market segments to target

Millennial-focused Approaches

Multigenerational Travel

“Bleisure” Facilitation

Health & Wellness while Traveling

“Participating on The Journey was an excellent experience for us. Not only we learned a lot about the tourism vertical, but we also had the opportunity to interview the program partners, understand their needs and formulate a solution that helps them. With this process, we got Barraqueiro and Pestana Hotels as clients during the program and we’ve developed two pilot-trials for our product. Team Beta-i was extraordinary when it came to guidance, help, mentoring, workshops and everything else that was a part of The Journey program and beyond it! Participating and being a part of the program was a real advantage for us.”

Rui Guedes, Founder / CEO @ Ground Control

Program Timeline


APRIL 30 – JUNE 15

It all starts with your online application and at each phase, we will assess the fit between the startups and the program in order to invite those that can clearly benefit the most from collaborating with The Journey Partners. The top 40 scores will enter into a remote pitch session and the best 20 startups will move forward.

We’ll be looking for:

  • Match between startups solutions and Partners needs;
  • How the Partners can provide and retrieve value;
  • Product readiness for pilot development;
  • How solid the business model is;
  • Growth potential and scalability;
  • The complementarity of skills within the team;
  • How the product delivers value;

Bootcamp Prep


Corporate and startup pre-match for both parties to take the most out of the Bootcamp. Traveling arrangements.



The Top 20 startups will be invited to join the one-week Bootcamp benefiting from learning about business model innovation, startup methodologies and tools, get additional product validation, define the value proposition and a business case to present to the Partners. The best startups will have the opportunity to work together with one or more Partners in developing a pilot.



The 10 selected startups that are going to be part of the accelerator will enjoy 8 weeks of close collaboration with the Partners. These startups will also benefit from the access to Partner’s collaborators and mentors in the program, together with Beta-i’s network.

Demo Day


This is D Day. All the finalist startups will be presenting their solutions. It will be a public event where you will find potential investors, media, Partners and Beta-i representatives, among other invited guests from the tourism industry.

2018 Bootcamp Startups


A platform to find unique souvenirs and sustain local commerce and trades


Bookboost AB

Bookboost enables hotels to build guest relations through messaging


City Check

Location-based game app development



Convious is the solution to sell more at your own website



All-in-one Chatbot technology for travel companies



Monetizing free wi-fi with data analytics and marketing tools



Walkthrough service to create interactive tutorials and tooltips in seconds



We build AI-driven destination concierges for cities


igloohome pte ltd

We help people manage their properties through innovative technologies


Live Electric Tours

We are a self-drive experience in 100% electric vehicles for tourists



SaaS and consulting services for Big Data, Data Gov & Data Science Solutions



Help travel companies to know travelers creating personalized relationship


Robot4Work Robotic Services

Robot4Work is upgrading manpower with robopower



An automated Influencer Marketing Platform disrupting a fragmented industry

United States


We provide personalised travel inspiration to plan long term travel futures

United Kingdom


All-in-One Trip Planner and Social Marketplace of Trip Scenarios (B2B2C)

United Kingdom

Venture with Impact

A Workation Program with Social Impact

United States


Segmented DOOH advertising



The first Hotel Price Prediction App

United States

WeTravel Inc

Payment Platform for Travel

United States

“As the most innovative Travel Agency in Portugal, GeoStar is joining the beta-i program The Journey to co-create within the startup ecosystem. We are excited about what we will learn from beta-i and the selected startups but also with so much we have to share and offer.
We are all set to absorve as many interesting pilots as we can – come and challenge us on The Journey.”

Mário Pires, Head of Business Development & Innovation @ GeoStar

Who is backing me up?

6 of the leading players of the tourism industry, and one of the best and most active startup organizations in Europe.

Main Partner

Ready to partner with startups for pilot development.

Tech | Data Partner

Provides big data, tech support and mentorship.

Organized By


7 of the leading players of the tourism industry, and one of the best and most active startup organizations in Europe.

Airbot Technology

Conversational platform for airports and airlines


Regit is a real-time compliant communication platform for personal info

Firefly Experience

An all-encompassing mobile travel app,
illuminating journeys!
United Kingdom


Have a healthy business trip. Stay fit, eat better and be active

Secret City Trails

Playful city discovery trails via a web app


Doinn is an IT platform and a service manager for short-term rentals

Thismo Messenger

Drop a message – connect with your customers to reach them mobile


Search and comparison engine for travel money, transfers & prepaid cards
United Kingdom is an online booking platform for private bus charters


Travel chatbot that sells flights via WhatsApp, Facebook, Telegram and SMS


Smart facility management

Ground Control Studios

Startup focused on VR Game/Experience development and B2B VR tools


Eco³ (Ecocube), the essential to maximize people´s experience in Nature


An accommodation booking website for people with limited mobility

Visor AI

Your virtual customer support advisor


A pocket-sized travel assistant offering suggestions throughout the journey


The first Social Lost & Found platform for Business and Consumer


Smart rental platform

Studiomapp (Qirate)

Maps and apps for quality of life


A marketplace connecting business travelers with travel agents via chat

“Azores Airlines and SATA Air Azores, part of the SATA Group are very excited to be part of the beta-I Tourism Journey. As the oldest airline in Portugal, we are very keen to explore new ideas on how we can work with Start-up´s to assist us with the development of enhanced customer experiences, and, look at new and innovative ways to build new thinking to our day to day airline operations. 2018 sees the airline bring to fruition new and innovative aircraft to the fleet, and, with the Journey, we now have the opportunity to look at new ways to ensure these planes build enhanced success. Our key mission to our passengers is “Welcome Aboard”; thus, we now hold out such a statement to key partners to join us on this innovative journey. Let´s fly together…”

Gavin Eccles, Chief Commercial Officer @ SATA


Sérgio Guerreiro
Director @ Turismo de Portugal

Teresa Ferreira
Director @ Turismo de Portugal

Cristina Salsinha
Project Manager @ Turismo de Portugal

Pedro Neto
General Manager @ Barraqueiro

João Costa
Brand Manager @ Barraqueiro

Tânia Areias
Digital Marketing Consultant @ Barraqueiro

Hugo Carreira
Tour Assistant/Representative @ Barraqueiro

Mário Pires
Head of Innovation @ GeoStar

Valter Duarte
Innovation Manager @ GeoStar

Gonçalo Cintrão
Web Channels Manager @ GeoStar

Domingos Felício
Quality Director @ GeoStar

João Ricardo Moreira
Board Member @ NOS

Maria João Cardoso
Corporate @ NOS

Paula Esteves
Corporate @ NOS

João Machado
Board Member @ Pestana

António Vargas
Project Manager @ Pestana

André Vala
IT Deputy Director @ Pestana

Luís Monteiro
Board Member @ Pestana

Gavin Eccles
Chief Commercial Officer @ SATA

Isabel Barata
Board Member @ SATA

Paulo Ornelas
IT Director @ SATA

Manuel Tânger
Board Member @ Beta-i

António Carvalho
Program Director @ Beta-i

Patrícia Almeida
Program Assistant @ Beta-i

The Journey was a great way for us to connect with Barraqueiro / Cityrama, a big player in the Portuguese tourism industry. Following the 3-month pilot we set up during the programme, we managed to extend this into a commercial partnership. This is helping us grow our venture and has shown us a new avenue for scaling up across Europe! The network we gained through The Journey/Beta-i as well as through our work with Cityrama (which is part of Grayline globally) has been really valuable.”

Wendy, Secret City Trails

This is where it begins.